Quick! Which one is the planet and which one is the monkey?*
If you got that right then you must be smarter than comic book buyers in the Washington DC metropolitan area -- or, at least, smarter than SOME PEOPLE think those comic book buyers are.
My comic book store and Devon's got a letter from the attorney from some place called "Big Planet Comics", which says,
"It has come to our attention that you are using the unregistered trade name of 'Big Monkey Comics' as a name for your business. We believe that your use of the name has caused, and will cause, confusion among comic book consumers and will dilute the registered servicemark and good will held by Mr. Pollack [editor's note: he owns Big Planet, ya see..] and the various Big Planet Comic stores. This is especially true given the design of your logo, which seeks to emulate the overall feel and impression of the 'Big Planet Comics' registered mark. Please cease and desist all use of the name and contact me at your earliest convenience to discuss this issue and what steps must be taken to resolve it permanently."
To which I can only say what any comic book reader would: Gosh!
Actually, our tradename is registered, but I think that's beside the point. Personally, I think most comic book consumers know the difference between a monkey and planet. You almost have to in order to read comics. Clark Kent, for example, does not work at the Daily Monkey, nor does he come from the doomed exploding monkey of Krypton. Similarly, Mogo and Ego are not monkeys, but Beppo and Koko are.
For my part, I just want to assure the public that there is nothing that could interest me LESS than emulating the overall feel and impression of "Big Planet Comics". Please do not confuse it with Big Monkey Comics.
As for diluting good will.... Well. I think Mr. Pollack seems to have that covered already.
* Planet on left; monkey on right.