Sunday, July 12, 2026

Why "Supergirl" Failed.

The new film "Supergirl" has not performed well at the box office.  

Pictured: the public's response to "Supergirl".

The on-line punditry on exactly why this is so is nearly limitless.  It's Superhero Fatigue. It's Fear of Female-Leads.  It's James Gunn.  It's the budget being too large.  It's mistaking a secondary character for a primary one.  It was "Creative Differences". It was studio interference.  It was the writing (or the editing or the filming or the action or the lack of action or the muddiness of the action).  It was too feminist. It wasn't feminist enough.  It used feminism as a ploy.  Literally the only aspect I have NOT heard blamed for the film's failure was Alcock (the actor playing Supergirl), who seems to have acquitted herself well.

I don't want to dismiss any of these possible factors; but, in fact, I don't want to talk about them at all. Instead I want to point out the one problem that seems obvious to me. The one that let me know from the very beginning of the project that it would fail.  And that the reason it was obvious to me wasn't some special insight on my part.  I just happened to be... a comic book reader.  And that reason is:

it's based on Tom King's Supergirl: Woman of Tomorrow


I have seen this miniseries described in the comic book press as a "fan favorite", and the only time the comic book press uses that description is for something that is exactly NOT a "fan favorite", but rather "something only diehard fans even know about". In it, Tom King has Kara (Supergirl) drunk at her bar at a birthday, which is already, you know, merely a modern "counter-intuitively edgy" interpretation of the characters that fits poorly.  Then she goes on a Hero's Journey, blah blah blah, but the damage to the character is already done.

This approach is at the heart of Gunn's version of Supergirl (even though no one likes Edgy Supergirl, no matter how many times writers time to go that route as a cheap way of distinguishing her from her famous cousin).  No one liked her that in the Superman film and, unsurprisingly, no one wanted to see a whole film based on that.  

And trust me; as I have made clear before, I am not someone who believes that Supergirl needs to boundlessly optimistic


That fact alone was going to doom the film, regardless of any other factors.  I knew this; so did most Super-fans.  

Or even anyone who watched more than one episode of the Supergirl show.


How come this is the one decision that was never questioned (or is credited for the film's failure)?

4 comments:

  1. I guess a lot of the question is, what do audiences want to see? If you're not giving them that, it may well be a flop. For example, the "Avengers" movie gave fans exactly what they wanted to see, and it did exceptionally well.

    Personally I want to see "Supergirl", and I know a couple trustworthy people who loved it. It sounds like a story I want to watch, about a young woman coming out of the tailspin of trauma. Frankly I don't even care about the special effects or Lobo or soundtrack; I'm hoping, by the end, she figures out she needs to do more than drown her sorrows.

    - HJF1

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  2. I've seen it, and also read the King miniseries. As we've noted before here, King tends to miss the point of superheroes. I do think there is a good story to be told about Kara's trauma, since she actually witnessed the death of both Krypton and subsequently Argo. I don't think King is the writer to tell that story. Alcott is fine with what she's given, but honestly, Lobo is pretty much the standout here, and that probably tells everyone what they need to know.

    I've also read a lot of justifications for the ending. While trying to not give it away, I will note that it ignores the existence of a corps of space police that Gunn had already established in Superman.

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  3. I’m not disagreeing completely. I liked Supergirl: Woman of Tomorrow, even if it had significant flaws (pacing issues, some scenes were too brutal for my taste), but didn’t think it was the best choice for the first Supergirl movie in the new DC cinematic universe. I agree that making a Supergirl story too off-model can alienate a general audience. There was one “edgy” Supergirl adaptation I liked: the DCAU version who was a bit rebellious. I think her introduction in the Superman animated series (minus the 4th World elements) could have worked as a template.

    Regardless, I think the biggest problem with a Supergirl movie is that the character isn’t that popular. She’s well-known, and has a fan base. Same with Green Lantern and the Flash, and look how their movies did at the box office. Speaking of the Flash, maybe having the “free” tv versions being a recent memory hurt the box office for both movies?

    The Superman movie was a hit, but not a seismic one. Making a movie about his less-popular cousin wasn’t a guaranteed hit. Using Woman of Tomorrow compounded a problem that was already there, at least in my opinion.

    - Mike Loughlin

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  4. Honestly, the DC animated series would make excellent templates. They are still far and away my favorite representations of (most of) the DC characters. I've been rewatching some recently and, yep, still good.

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